Digital Marketing Sales Funnel

The internet has opened up a lot of things to our world: Cat videos, forum trolls, and digital marketing. Salesforce.com estimates that consumers are 75% of the way to making their decision to buy your brand BEFORE they ever visit your store or see a sales rep. Thus, it’s critical to address all their issues on your website and use influence strategies effectively throughout the site.1

Allow me to introduce you to the most misused and misunderstood word in all of sales and marketing: FU...
Tuesday September 12th, 2017Read More

5G: The Future is now (kind of)!

Mobile networks constantly innovate. In the 1980s, when wireless technology began to go mainstream, the 1G analog networks supported the bulky, brick-like mobile phones from that era. The 90s saw the introduction of 2G digital networks, when Code Division Multiple Access moved mobile phones beyond voice transmission into data and text messaging. Around 2001, third generation (3G) devices appeared, first in Japan, and then in the US, offering the high-speed data transfer and Internet connection u...
Tuesday September 12th, 2017Read More

Process Improvement with 5s and Armor

A successful business can still be unprofitable. When a company has implemented and institutionalized a system of waste as part of its business model, then external productivity may not be enough to keep it growing. 5S is a commonly used tool for organizing workplaces, improving efficiency and productivity, originally developed in Japan, 5S has been a tool for remolding businesses for years. The system was designed to ensure that a company’s internal organization, cleanliness, and workflow...
Tuesday September 12th, 2017Read More

Creating a High-Tech Home Office for Your Ecommerce Business

Starting an e-commerce business takes drive, creativity, and an entrepreneurial spirit. But these qualities can only get you so far. You need a workspace that’s optimized for productivity, with tech that meets your demands and helps you efficiently serve your customers.

A focus on productivity is especially important if you’re setting up shop in your living space, where it’s hard to draw the lines between personal and business-related tasks. Here are some efficient tips from...
Wednesday August 10th, 2016Read More

Home Automation and the Apps That Make It Possible

Home Automation and the Apps That Make It Possible

By Stephanie Sylvester

How smart is your home? At ArmorTechs we believe in building or remodeling to achieve a home with great efficiency so that homeowners can save money, feel secure in their homes, and enjoy all of the comfort and convenience that modern technology offers. Here are some of the best home automation app combinations available.

WeMo

One day last month, I was playing at the park with my daughter when I realized that m...
Wednesday February 10th, 2016Read More

Composition

Composition

or The Importance of Framing


Composition is one of the most important aspects of film, and it is one of the easiest for beginners to overlook. Have you ever seen someone doing that thing where they frame a shot using their hands? It may look silly, but what they're doing is an important step in production. The framing of a shot has a subconscious effect on audience, and this can be used to elicit a specific response.


One of the key aspects of framing is the “Ru...
Thursday October 22nd, 2015Read More

Creative Content Counts

If you manage a business today you’ll know that the world has changed dramatically. Advertising has become a rapidly evolving and dynamic market with only the most original and interesting content delivering a return on investment.   

In the past decade, the internet has transformed how consumers purchase. In a bygone era, if a potential customer wanted more information about your business the mere presence of advertising would be able to engage them sufficiently. Today, a cus...
Wednesday June 10th, 2015Read More

Technically Creative

Armor Technologies was founded 12 years ago in the City of DeKalb as Snare Systems. A repair shop in its earliest days, Armor, under its former name Snare Systems, quickly began to expand the range of the services it offered. Armor has evolved over the years with amazing adaptability to become the multi-faceted operation that it is today.

Today Armor has fused creative talent with technical expertise. Armor has moved from simple repairs to offering dozens of I.T. services. Our development tea...
Wednesday May 27th, 2015Read More

Soft Business

The only constant in the business world now is the fluid nature of the change itself. Modern business practices are changing to meet the demands for better return on investment, as well as improved customers satisfaction. Technology has advanced to the point where companies are now shifting from spending their budget on pure marketing campaigns, trade shows, and one-size-fits-all interruption marketing to personalized tracking systems like customer relationship management software, ticket system...
Wednesday May 13th, 2015Read More

Keep I.T. Local

Why keep your IT local? In today’s market, we know that our customers have options. IT companies saturate the market and offer more and more for a bargain.  Foreign companies offer services at below-market rates, and, while not every experience will be a negative one, you can expect a great deal more complication. From a basic logistical standpoint, there are several issues that arise almost immediately, the immutable force of time being your first obstacle. Working from radically dif...
Saturday May 2nd, 2015Read More