Go Mobile or Go Home

-

 Go Mobile or Go Home

The mobile user evolution has become a driving force in online commerce in recent years. Google has tried to address this trend by altering its algorithms to favor sites that are optimized for mobile responsiveness. Businesses are capitalizing on this rapidly changing landscape, and sites unable or unwilling to make these changes will be left behind.

Due to the changes in search engine algorithms, sites with a “Mobile-Friendly” designation will always perform better in search engine rank. Though sites have been able to remain competitive without mobile optimization up until now, this will no longer true after April 31st. 

Google has announced that the upcoming changes to its algorithm will cause significant changes in the ranking of sites from this point on. Specifically, these changes will have an impact on Panda and Penguin, two of Google’s most important algorithms. The changes will begin to take effect as of April 21st and ignoring this shift can leave your business left behind.

Google’s constant updates to its search engine, is an effort to improve the online experience of its users and root out spam heavy and unresponsive sites. Google's efforts are designed to help users find precisely what they are looking for through high-quality sites. As with every other update of Google’s algorithm, the goal is to make users happy. If you give your users a great experience, Google will give your site a competitive rank.

Armor can help you make sure that you’re ready for the change. We’ll make sure that your site is optimized for mobile, check your crawl status in Google’s index, and check your site by page compatibility along with mobile responsiveness. If you’re unsure about if your site is going to be ready for this change: Contact Armor Technologies today. We can keep you competitive in the mobile marketplace - we can help your site go mobile.

Tuesday August 30th, 2016