The Armor Techs Blog

A Brief History of Paid Advertising Paid advertising has long been a staple when it comes to getting your business out in front of people and really exemplifying just what it is your business can offer people. Whether this paid advertising ...

What you need to know about the importance of brand monitoring is that local search results apply to so many types of businesses: restaurants, plumbers, roofers, towing companies—the list goes on, and every single business is going to...

Many of the best things in life come in pairs, whether it's Batman and Robin, butter and toast, or what we're going to discuss today: content and marketing. When it comes to having an online presence for your business, the key to st...

[Editor's note: this blog post is a companion piece to an episode of our podcast, created in an effort to make our podcast more accessible to people with hearing difficulties]. The big idea behind Internet Marketing, the reason why we s...

Online brand management is something that every company deals with at some point, whether it is big name companies like Papa John's or Amazon, or small companies like yours or mine. The importance of this brand management is sometimes o...

How To: Optimize Product Pages on eCommerce Websites This late in 2018, we're fast approaching an era of shopping online, delivery right to your door, and an ease-of-access to the things we need and want that we've never seen before...

Working in 2018 inevitably means working with the internet, and with it comes working with internet slang, abbreviations, and acronyms. If you didn't grow up with internet-enabled devices, especially if it was the time before smartphone...

It's 2018: Businesses Are Online It's 2018, and that means that businesses have been on the internet for over two decades at this point. Whether you sell products online, or you simply have a website meant to funnel visitors to your...

Sending out emails for your company can be a totally nerve-wracking experience. Anxiety gets built up by asking yourself questions like, “What if my content doesn’t get clicked?”; “What if a bunch of people report me...

In the age of digital media, the average user of any website, app, etc. has an attention span of between 6 and 8 seconds. With only a fraction of a minute to convince a visitor to use your website for whatever purpose they may have in mind ...

Email Etiquette 101: Five Best Practices for Writing Professional Emails While it may seem like email is on the out and texting is now the standard—email is still the main way that businesses communicate with one another and within&nb...

Managing a business in the age of the internet has fundamentally changed. Advertising is a rapidly evolving and dynamic market, where only the most original, engaging, and relevant content benefits your business and generate a return on inv...

Running your business’s social media accounts can be a daunting task. This is especially true when you realize the time and dedication it requires. Sure, it’s easy to run a personal account and post random thoughts you have thro...

    Many businesses are struggling to keep up with present-day marketing trends, especially when it comes to methods of capturing your ideal audience on Facebook. Facebook is a blessing for small businesses, as it’s ano...

One of the most challenging hurdles for businesses to overcome, in our experience, seems to be keeping a consistent sales flow—no matter the industry. Finding good, consistent leads to convert into customers for your products or servi...