The Armor Techs Blog

Posts Tagged Marketing

Technical Debt, and how it should influence your business choices

Software is a highly competitive field. This is great because it gives users a large number of options to choose from when they need something, but the downside is that it makes it complex to choose the right tool for the job. When a busine...
Thursday May 16th, 2019

Visual Composition: the Importance of Framing

Composition is one of the most important aspects of visual art, and it is one of the easiest for beginners to overlook. Have you ever seen someone doing that thing where they frame a shot using their hands? It may look silly, but what they&...
Monday March 4th, 2019

Is Your SEO Running? … Well You Better Go Catch It!

What is Search Engine Optimization (SEO)? SEO takes the technical and creative elements of a website and focuses on making them play nice with search engines. SEO is the process of optimizing your online content so that a search engine will...
Monday February 11th, 2019

How To: Optimize Product Pages on eCommerce Websites

How To: Optimize Product Pages on eCommerce Websites This late in 2018, we're fast approaching an era of shopping online, delivery right to your door, and an ease-of-access to the things we need and want that we've never seen before...
Thursday November 29th, 2018

The Internet of Abbreviations

Working in 2018 inevitably means working with the internet, and with it comes working with internet slang, abbreviations, and acronyms. If you didn't grow up with internet-enabled devices, especially if it was the time before smartphone...
Thursday November 15th, 2018

FAQ: What You Need to Know About Armor Techs' Services

Armor Techs has been in business for over 15 years, and each year we come across some of the same hurdles when communicating with our current and potential clients. In order to facilitate this, and to hopefully remove a lot of the confusion...
Tuesday November 13th, 2018

What is Internet Marketing?

It's 2018: Businesses Are Online It's 2018, and that means that businesses have been on the internet for over two decades at this point. Whether you sell products online, or you simply have a website meant to funnel visitors to your...
Tuesday October 9th, 2018

The Quick Guide to Facebook Live with Open Broadcaster Software

Engaging with followers and friends on social media has become an ever-changing activity. From text posts, to links, images, and now videos, all types of media can be used to create these interactions and to get your followers the informati...
Thursday May 17th, 2018

Passive Income: 3 Ways to Make Your Website Work For You

When most people think of a website, they don't see it the same way a business does. They don't see it as a business asset, meant to generate leads and drive users down to your product or service, with the ultimate goal of making a ...
Tuesday April 24th, 2018

The Four Essentials For Successful Email Marketing

Sending out emails for your company can be a totally nerve-wracking experience. Anxiety gets built up by asking yourself questions like, “What if my content doesn’t get clicked?”; “What if a bunch of people report me...
Thursday March 22nd, 2018

The Ins and Outs of Search Engine Optimization

What is Search Engine Optimization (SEO)? A quality product speaks for itself. Your business excels in its field, and you need a website that won’t sell you short. Armor websites have the quality and unique content to put you on the c...
Thursday March 8th, 2018

8 Seconds to Failure: Attracting Visitors in the Digital Age

In the age of digital media, the average user of any website, app, etc. has an attention span of between 6 and 8 seconds. With only a fraction of a minute to convince a visitor to use your website for whatever purpose they may have in mind ...
Tuesday March 6th, 2018

How To Dominate The Ever Changing World of SEO in 2018

Get on Top of Your SEO with These Quick Tips   What a crazy world we live in. Technology is constantly changing, and it's increasingly difficult to stay on top of the times. This is especially true for businesses trying to maintain...
Thursday March 1st, 2018

Email Etiquette 101: Five Best Practices for Writing Professional Emails

Email Etiquette 101: Five Best Practices for Writing Professional Emails While it may seem like email is on the out and texting is now the standard—email is still the main way that businesses communicate with one another and within&nb...
Tuesday February 13th, 2018

Creative Content Counts: Why Content Creation is Key

Managing a business in the age of the internet has fundamentally changed. Advertising is a rapidly evolving and dynamic market, where only the most original, engaging, and relevant content benefits your business and generate a return on inv...
Thursday February 8th, 2018

Social Media Marketing Tips: I Post, What, When, and How?

Running your business’s social media accounts can be a daunting task. This is especially true when you realize the time and dedication it requires. Sure, it’s easy to run a personal account and post random thoughts you have thro...
Thursday January 18th, 2018

Social Media Sematics: Targeting on Facebook

    Many businesses are struggling to keep up with present-day marketing trends, especially when it comes to methods of capturing your ideal audience on Facebook. Facebook is a blessing for small businesses, as it’s ano...
Thursday December 28th, 2017

Inbound Marketing and You

One of the most challenging hurdles for businesses to overcome, in our experience, seems to be keeping a consistent sales flow—no matter the industry. Finding good, consistent leads to convert into customers for your products or servi...
Saturday December 2nd, 2017

Inbound 2017 - Armor Goes Outbound to Boston

Inbound 2017 Armor Goes Outbound to Boston   Last month Armor had the opportunity to travel to HubSpot’s Inbound 2017 Marketing Conference in Boston. With several sessions, big name keynote speakers, and the chance to meet thousa...
Friday October 27th, 2017

Digital Marketing Sales Funnel

The internet has opened up a lot of things to our world: cat videos, forum trolls, and digital marketing. Salesforce.com estimates that consumers are 75% of the way to making their decision to buy your brand BEFORE they ever visit your stor...
Friday September 9th, 2016