The Ins and Outs of Search Engine Optimization
What is Search Engine Optimization (SEO)?
A quality product speaks for itself. Your business excels in its field, and you need a website that won’t sell you short. Armor websites have the quality and unique content to put you on the cutting edge of internet marketing and social media presence. Armor accomplishes this through Search Engine Optimization: a process that utilizes keywords algorithmically isolated to be associated with your business on search engines. We make sure that your limited number of keywords correspond to your content, that you have the proper HTML5 meta tags, and that your social media links are relevant to the marketing strategy that’s best for your brand. At Armor, we understand that a top Google search engine ranking can expand a business in incredible ways.
The SEO process consists of several different steps, all involving your specific, limited set of keywords. We use a limited set of keywords that we tailor directly to your business's goals, so you can be sure that when people are looking for your product or service, you rank higher in search engine result pages. We create dynamic, qualified content for your site, and give you the tools to consistently and efficiently create dynamic qualified content of your own—through blogging, image galleries, and easy-to-use page creation tools. We make your website work for your business to help meet and exceed it's goals.
A key step in the SEO process that is often overlooked is your social media presence. Something many businesses aren’t aware of is that each and every tweet from Twitter is indexed by search engines – which can further drive your SEO and clickthrough if you’re promoting qualified content, focusing on your limited subset of keywords, on social media. The same is true of Facebook, Google+, Quora, Alignable, and several other networks. Using these channels to serve your content to your followers and potential clients is also huge when it comes to your SEO and coming up in search results.
If you choose Armor as your internet marketing department, we also provide keyword research for you, and we can manage your Pay Per Click (PPC) campaigns, further increasing your organic and paid reach on search engine result pages. We regularly rotate your website keywords to match the best ones for your brand, business, and industry, so you are always a search result. Furthermore, we help to regularly update the pages on your website, keeping up with these same keyword trends to optimize every aspect of your online presence so your business becomes the choice when it pops up in search engine results.
Why perform SEO on your site?
A competitive business in today’s market has to stay as current as it can. Your competitors are all making the most of Bing and Google—and so should you. People use Google to search over 3.5 Billion times per day, and chances are that someone is searching for your product or service. If you aren't capitalizing on your SEO, both on your website and off, you're probably wasting valuable chances for your website to come up in search results for your product or service. But if that isn’t enough, below are some additional incentives to think about how you approach your web presence:
- 80% of internet users purchase online, 50% of those say they purchased online multiple times.
- In 2016, 1.9 Trillion USD was made shopping online.
- 71% of shoppers believe they will get a better deal if they search online first.
- 46% of Social Media users read blogs, reviews, and then your site.
- 93% of online experiences begin with a search engine.
- As of 2015, Google controls over 65% of the search engine traffic globally.
- Above 70% of clicked links in searches are organic (driven only by SEO)
- Search is the #1 Driver of Traffic to websites, beating Social Media by over 300%
Why do you have to make a website for Google?
Google has dominated the search engine market for years. Their name has become synonymous with an internet search: any website that is not designed to take advantage of this pioneering internet giant is wasting time and money. Looking at the list above, over 65% of all web searches are done through Google—so, working on optimizing your website for Google Searches should be a focal point. Over the past several years, Google created algorithms like Panda, Penguin, and the Hummingbird of 2013 to circumvent keyword stuffing and other misleading marketing strategies. Websites must now be designed to meet Google’s high standards to be a top-ranked search result, in addition to being easy to use, mobile friendly, and fast. If you would like to see how your site holds up on Google Page Speeds, click the link below:
How do I make this work, and not break our marketing budget?
Armor’s Internet Marketing Department is ready to work with you to create the site that works best for your business. We will develop your sites SEO, give it a sharp website design, mobile responsive web functions, an easy to use content management system, and dozens of other features. We're an extension of your business, and we only succeed if you succeed. We're here to build you top-of-the-line websites and web tools, to easily maintain and improve upon your online branding, SEO, and overall web authority.
Contact the Armor Techs today to further inquire about how we can help get your business as a top result in search engines.